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Archive for the ‘Business Planning’ Category

3 Considerations for Your 2018 Marketing Plan

2018 marketing plan
Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of…

The Ripple Effect: How to be An Everyday Innovator

everyday innovator
When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than…

Gain Definition to Your Marketing and Sales Strategies through Small Business Planning

small business planning
A detailed business plan is important for any small business, as it confirms your vision and business direction for you, your employees and your customers. It’s what drives your marketing plan (the outline of specific marketing strategies and tactics to drive your business toward your vision) and your sales plan (outlining the specific sales strategies,…